Property owners and managers looking beyond rent growth in 2021 must think bigger to monetize the amenity services and premium features that residents value. From technology to spa...
A decade of hot value-add activity has left fewer opportunities and dollars for property renovations. But as investors take a broader view beyond physical construction and derive v...
Standard lead generation offers limited control over brand positioning and limited visibility into results. Investing in focused, science-based marketing that can more efficiently...
Multifamily operators with community managers and leasing agents who never experienced a downturn are combatting this operational gap by focusing on the basics of delivering result...
Top-performing owners and operators are those willing to challenge their own assumptions and use analytics to inform strategy. Assessing KPIs for relevancy against market condition...
Strategic investors are identifying higher-demand submarkets worthy of capital for fewer apartment starts as we continue to see key market struggles and generally higher constructi...
Pandemic lockdowns sharpened the advantage for operators investing in virtual leasing tools. Remote property tours and paperless applications driven by safety and preference are ac...
After COVID-19 boosted retention and resident care, multifamily apartment property managers will be challenged to stay the course amid normalizing turnover patterns. Phasing in fac...
For CTOs, 2020 brought a clear focus on efficiency and optimizing the software stack—evaluating solutions on overall performance, value and impact in the portfolio’s overall techno...
Standard lead generation offers limited control over brand positioning and limited visibility into results. Investing in focused, science-based marketing that can more efficiently...